About Us

Briefly About As

We are a family owned and operated company that is composed of me (Michael) and my wife Kaitlin. We both have backgrounds in software and Kaitlin also has extensive knowledge in the area of statistics.

We operate as a team to provide you with the highest quality data and services so you can have a competitive edge in the market.

The following is a short summary of some experiences that have made me (Michael) who I am today.

I grew up in a small town in southern Indiana with a population of roughly 5,000 people. Everyone knew everyone and everything about everyone, this area is famous for the old adage of “giving someone the shirt off your own back” if it would help them. Growing up in this area taught me some great small town values like working hard, and being a down to Earth person.

As for my education and work experience, I have a bachelors degree in computer engineering from Rose-Hulman Institute of Technology located in Terre Haute, Indiana. After graduating I started my career in Cedar Rapids, Iowa working as a software engineer. During that time I developed software for future soldier systems, air-to-ground weapons, and aircraft for the US government as well as flight displays for part of the Boeing commercial aircraft fleet. I then decided it was time for a change and I moved back to Indiana and I started working for Endress and Hauser developing software for Ultrasonic and Thermal flow meters. Along the way I learned to write software in C, C++, C#, R, Javascript, HTML, and XML. I have always had a flair for the technical side of things so before you ask yes … I own shares of $MSFT ???? and it is one of my favorite tech stocks.

In recent years I have also moved from being only a technical expert on software teams to performing the function of a team leader. This is a fairly new professional role for me but I am no stranger to working in teams. I have been on many teams in my life and I love the team dynamic. I have been a part of 10 different software teams as well as 31 basketball teams, 8 baseball teams, 5 softball teams, 4 cross country teams, 2 track and field teams, and 2 flag football teams.

I started trading in the stock market in 2006, the first stock I traded was you guessed it … $MSFT. Early in my trading career I found myself trying to digest articles and technicals on as many stocks as I could. I found myself trying to use this knowledge gain insight into upcoming earnings releases and I can say from experience that this usually didn’t swing in my favor. After many frustrating years of this I decided that I was going to find a better way to trade. I decided I was going to read and learn from the best in the game so I read many books on the subject of trading/investing. Among those experts that I learned from were Benjamin Graham, Peter Lynch, Ray Dalio, Warren Buffet, and Michael Sincere.

In the summer of 2015 I had an idea. The idea was a lot of people were into the game of capturing dividends and they would predictably move from one dividend stock to the next collecting as many dividends as they could. Of course the price of a stock always drops in price proportionately to the amount of the dividend paid. People trying to capture the dividend have to wait for the stock price to recover to make it worth their while. I asked myself the question “why not buy the dividend stock a few weeks early and then sell the ‘rights to the dividend’ one day before the Ex-Dividend date to all people chasing the dividend?”. It turns out I was right on the money because it’s actually far more profitable to sell the rights to dividend then to chase and capture dividends.

Over the last 3-4 years I have been practicing and perfecting this approach as well as using my software background to develop tools and data to help me along the way. I have been able to beat the return of the S&P 500 every year I have been using this method. Now I want to share what I have learned and help you make outsized returns for you and your family.

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